3 Main Differences Between Traditional & Growth Driven Web Design

When I was writing my last post 3 Simple Answers on Client's Questions When Making a Website Redesign, I figured I got a little too fast into the core of the Growth Driven Design.

This is not a thing you can mention and leave it that way, it's a special way that helped me improve my services and made my customers very happy! That's why I want to spread my knowledge and help you guys to do the exact the same thing as I - that led me to success.

When mentioning Traditional Web Design and Growth-Driven Web Design, there are 3 crucial things you must know, and those are:

  1. Large difference when it comes to RISK

The Traditional Web Design is filled with risks and they're all linked to:

  • Costs that can be very large, but yet had to be paid even before you know how will your site look like and what impact it will have on your business.
  • Not-On-Time finished project - very popular story that happened to almost everyone.

On the other hand, Growth Driven Design is a completely new approach when it comes to building and growing your website. Improvements are done with:

  • Shortening the time to launch the website using complete opposite thing than in Traditional Web Design. In GDD, website launching comes a lot sooner, even before you can think that your site is perfect.
  • Focusing on the real impact is the next thing you'll do when you launch your website, means you will focus on the things that matter you most and how to improve them. That's why it's important to launch the website, then collect the data and try to find out as much as more informations about our users and what they like or don't like.

2. Traditional Web Design is done only once, but Growth Driven Design is done continuously

Stopping the website activity once the project is over is a normal thing when it comes to Traditional Web Design. You would think that's enough to do a couple of plugin updates once in a month or two, change the content on some of your products or put a new post every 3 months.

In my opinion, anything that's done only once cannot be better than something that's done constantly!

This means that you cannot really expect that your website will do its best if you don't put a really big effort in it! People change, and in the last few years the whole concept about people and work completely changed.

New things come very often, people want more and more but they focus is getting worse and worse. They just scan our sites and if they don't find what they were looking for in the first 5 seconds, the chances that they'll return are very small.

The greatest things about Growth Driven Design are:

  • Continuously learning
  • Continuously improving

In other words - constantly researching, testing and learning about your website visitors is crucial if you want to improve your site. Only through continuous improvements you can reach peak performance, there is no discussion about that.

3. Integration with Marketing and Sales

Long story short - there is no marketing and sales integration when we talk about Traditional Web Design. You get your product, but in the end you don't even know if what you're launching is the best possible performing site.

Growth Driven Design is tightly integrated with marketing and sales. What we learn about our website visitors can help us improve and inform marketing and sales.

Take time to review what you've learned and find out how can it be useful to your final user and for others in your team.

In that way, we can create different tactics that will help us achieve goals we're trying to accomplish with our website. You can also check your previously tactics and goals to see if there are any patterns about your user that can be useful for the next time.

And then - REPEAT. Continuity is the key!

Feel free to share, comment or like this article about GDD. If you have any questions, don't hesitate to contact me via PM.


3 Simple Answers on Client's Questions When Making a Website Redesign

When you do few successful website redesigns, new customers usually come easily. My clients came to me in different ways, but the most common way was word-to-mouth recommendation. Most of you guys would want that too, but here are the things you need to be careful about when making a website redesign.

Every customer will ask you 3 simple questions on the first meeting, and those are:

  1. Can you make my website better?
  2. How much would it cost?
  3. When will it be finished?

You would probably have a simple answer on all 3 questions, and it would be: "Depends!", right?

Depends on what do you want to do to make your website better. Price and deadline also depends on that, of course! So, "Depends!" would be your final answer, am I right?

Well, I must say that it is not a best answer you are going to provide to your customer, and most likely you'll leave him with a big mess in his head.

In the next few sentences, I'll try to help you with your answers:

  1. How can I make your website better? What do you want on your website?

Ask him a specific questions, in order to get specific answers (you don't want incomplete answers)! Does he want:

  • more leads,
  • more traffic in general,
  • more ebook downloads you recently published on your website,
  • more inquiries,
  • etc..

Depending on his wishes, you will know what to do and which tools you'll use to make his website a better place for the user.

2. How much would it cost? Well, that's an easy one! Formula for the pricing would look like this:

(client goals <- services + effort) x Hourly rate = Total Cost

(source: HubSpot Academy, Growth-Driven-Design aka GDD)

In other words, that would mean: You will make your client an offer depending on what his goal is. And depending on what his goal is, you will determine which services you will use and how much effort you are going to put in this project.

The next step is converting those services and efforts into hours, meaning that you must provide to your client number of hours you will spend improving his website.

NOTE!

  • If you do a Traditional Web Design, your rate would be a one-time value. You will do it just once, so be careful and provide your client as much information as you can!
  • On the other hand, if you decide to do a Growth Driven Design, your rate should be monthly. This means that your project isn't over in one or few months, your project will last as long as your client is satisfied with your work and outcome!

3. When will it be finished?

Well, a good project is never finished! There is not such thing as perfection, and key to a success is always learning and continuously working on your projects! Keep planing, analysing, researching and importing new assets on your site!

It is recommended although that you provide exact information about launching a website to your client, let's say in 6 weeks, but that doesn't mean that your work stops there. After the launch date, you'll constantly be working on improving your website and making it easier to use.

In this scenario, I would do a Grown Driven Design method of making a website redesign. My personal answer on this question would be:

"Your Launch Pad Website will be done and online in ex. 4 weeks, but I will continuously make improvements on your website!

Improvement will start with:

  • Boosting conversions on website,
  • Improving user experience,
  • Adapting the site to the user and doing personalization in general,
  • Updating the website (constantly)."

I will write about difference between Traditional Web Design and Growth Driven Design in one of my next posts. There will be a lot of useful material about marketing and UX design in general, so keep following me and keep me informed about certain things in my posts you agree or disagree.