This was the first time I did storytelling canvas, and I saw some good points that will make me use it in my future projects as well.

First one is – you gotta have a story. It helps a lot because “Without a clear idea of your story it’s hard to pick the right tools to shape it!” (source: Medium)

The canvas helps because it contains straight forward question we had to answer, and answers made us realize that our user doesn’t want just an app for booking the flight. He wants entire experience showing the app understands him and his needs. The app that knows he’s searching for the best deal and the importance of the booking the flight itself. It’s a big thing, it’s not just a form.

Storytelling Canvas
Storytelling Canvas
Empathy Map