3 main differences between Traditional & Growth Driven Web Design





After I wrote my last post 3 most common questions you’ll be asked when starting your new project I figured I got a bit too fast into the core of the Growth Driven Design.

When speaking about the Traditional Web Design and Growth-Driven Web Design, there are 3 crucial things you must know, and those are:

  1. Large difference when it comes to RISK

The Traditional Web Design is filled with risks and they’re all linked to:

  • Costs that can be very large, but yet had to be paid even before you know how will your site look like and what impact it will have on your business.
  • Not-On-Time finished project – very popular story that happened to almost everyone.

On the other hand, Growth Driven Design is a completely new approach when it comes to building and growing your website. Improvements are done with:

  • Shortening the time to launch the website using complete opposite thing than in Traditional Web Design. In GDD, website launching comes a lot sooner, even before you can think that your site is perfect.
  • Focusing on the real impact is the next thing you’ll do when you launch your website, means you will focus on the things that matter you most and how to improve them. That’s why it’s important to launch the website, then collect the data and try to find out as much as more informations about our users and what they like or don’t like.

2. Traditional Web Design is done only once, but Growth Driven Design is done continuously

Stopping the website activity once the project is over is a normal thing when it comes to Traditional Web Design. You would think that’s enough to do a couple of plugin updates once in a month or two, change the content on some of your products or put a new post every 3 months.

In my opinion, anything that’s done only once cannot be better than something that’s done constantly!

This means that you cannot really expect that your website will do its best if you don’t put a really big effort in it! People change, and in the last few years the whole concept about people and work completely changed.

New things come very often, people want more and more but they focus is getting worse and worse. They just scan our sites and if they don’t find what they were looking for in the first 5 seconds, the chances that they’ll return are very small.

The greatest things about Growth Driven Design are:

  • Continuously learning
  • Continuously improving

In other words – constantly researching, testing and learning about your website visitors is crucial if you want to improve your site. Only through continuous improvements you can reach peak performance, there is no discussion about that.

3. Integration with Marketing and Sales

Long story short – there is no marketing and sales integration when we talk about Traditional Web Design. You get your product, but in the end you don’t know if what you’re launching is the best possible performing site.

Growth Driven Design is tightly integrated with marketing and sales. What we learn about our website visitors can help us improve and inform marketing and sales.

Take time to review what you’ve learned and find out how can it be useful to your final user and for others in your team. In that way, we can create different tactics that will help us achieve goals we’re trying to accomplish with our website. You can also check your previous tactics and goals to see if there are any patterns about your user that can be useful for the next time.

And then – REPEAT. Continuity is the key!

Feel free to share, comment or like this article about GDD. If you have any questions, don’t hesitate to contact me via PM.