Problem Statements

Problem statement
Problem statement – patient
JTBD
Jobs-to-be-done version

And there is also a problem statement for a carer / family member:

problem statement
Problem statement – carer

Target users

Having in mind that people with dementia will have difficulties with using an app, I decided to create an app with two interfaces. The users will be:

  • carer / family member
  • patient with diagnosed dementia

Personas

The main persona here is Audrey, with diagnosed dementia. Arthur is her husband and Paula is her carer.

Empathy map

Empathy Map
Empathy Map

 

Scenario

Scenario
Scenario

 

Customer journey map

 

Customer journey map
Customer journey map

 

Storyboard

Storyboard
Storyboard

 

Worksheet
Entire worksheet available here in Figma.

References

Agius, A. (2018, December 6). How to Create an Effective Customer Journey Map [Examples Template]. Retrieved April 28, 2019, from https://blog.hubspot.com/service/customer-journey-map

Klement, A. (2019, February 12). The Jobs to be Done Data Model. Retrieved April 28, 2019, from https://jtbd.info/the-jobs-to-be-done-data-model-b270f6fc445

Fulton, G. (2016, October 26). Making the Web Accessible for Everyone With Inclusive Design and Diverse Personas. Retrieved April 28, 2019, from https://webdesign.tutsplus.com/articles/making-the-web-accessible-for-everyone-with-inclusive-design-and-diverse-personas–cms-27505

Gibbons, S. (2018, January 14). Empathy Mapping: The First Step in Design Thinking. Retrieved April 28, 2019, from https://www.nngroup.com/articles/empathy-mapping/

Grozny, M. (2018, December 01). 17 reasons to use Storyboards in UX Design. Retrieved April 28, 2019, from https://uxdesign.cc/17-reasons-to-use-a-storyboards-in-ux-design-2bc6fea73e20

Henry, S. L. (n.d.). Accessibility in User-Centered Design: Personas. Retrieved April 28, 2019, from http://uiaccess.com/accessucd/personas.html

How to write in plain English[Pdf]. (n.d.). Plain English Campaign.

 

1 – Research inclusive design
3 – Design development & application of design languages